Grayce McCormick is the founder of Lightfinder PR, a media whisperer, brand alchemist, and occasional wrangler of cosmic chaos. Some say she channels the divine through a press release, summons interviews with pure intention, and can outmaneuver Mercury in retrograde. She produces films and limited series, proving that storytelling follows her everywhere, from red carpets to newsrooms. Though she once founded a film festival, she admits she prefers attending them. She once mistook a news editor’s feedback for a love letter. (It was that good.) Some say she can conjure a press hit out of thin air. Others say she asks well. Either way, the results speak for themselves.